Attack Tech
- Logo Design
The Art of Advanced Speed
I was thrilled when Art of Attack reached out to me. Being a car enthusiast myself, I jumped at the opportunity to develop Art of Attack’s new technical line, AttackTech. Combining a lifestyle aesthetic with the technicality of professional racing gear was a fun challenge. To achieve this, we explored many concepts in search of the balance between classic automotive-inspired design and the minimal professionalism required for premium functional clothing.
Philip was awesome to work with, skilled and professional beyond his years. I loved the end result and hype to work on another project together soon.
A Tateful Secondary Logo
Originally suggested as the primary logo, this set of wordmark and icon combines the nostalgic speed of italic serif typography with a contrasting sans-serif “Tech,” embodying the functionality of the clothing. After considering alternatives, we decided to tone this concept back, putting more emphasis on a professional, minimal approach—resulting in the final logo.
Let's start a project!